Who are these salespeople, and why are they there?

The answer to the first question is pretty easy. These sales reps typically work for medical device companies, such as Stryker, Medtronic or DePuy Synthes. Many surgeries, especially orthopedic trauma and cardiac procedures, require insertion of artificial joints or other hardware manufactured by these companies.

But as to why they’re present in the operating room, the answer depends on whom you ask.

SOURCE – READ THE FULL ARTICLE AT: https://www.healthleadersmedia.com/strategy/sales-reps-may-be-wearing-out-their-welcome-operating-room